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Louis Vuitton&l t;/span>The Co-CEOs of Research In Motion don't seem to have any regrets about how the launch of its PlayBook was handled. Which is rather interesting because, well, no one would say it went very smoothly. On the conference call after today's disappointing earnings announcement, Jim Balsillie and Mike Lazaridis gave long-winded, meandering, and sometimes confusing answers as to why they wouldn't do anything different in the way the company presented, launched, and raised
Louis Vuitton outlet< ;/font>expectations of its first go at a touch-screen tablet. To be clear, RIM said today it has shipped "approximately" 500,000 PlayBooks since April 19. That means it sold even less than that. And since last fall when it introduced the PlayBook, the company has repeatedly underscored how its take on the tablet would launch it to the head of its class of competitors. The marketing campaign for the PlayBook that rolled out earlier this year declared rather boldly that "amateur hour is over." And RIM potentially confused the heck out of its future customers (and its developers) by announcing several updates to the PlayBook product in the months between
Louis Vuitton bags& lt;/font>introducing it September and putting it in retailers' hands in April, including the QNX software-based tablet's ability to play Android apps, and a future model with 4G connectivity. RIM Co-CEO Mike Lazaridis at BlackBerry DevCon in San Francisco last year.(Credit: James Martin/CNET) And that's not even including the mess surrounding carrier partners. AT&T bristled at BlackBerry Bridge, a technology that tethers a BlackBerry to the PlayBook, Sprint eventually came around after delaying its offering of the PlayBook several weeks, and Verizon is still sort of iffy on whether it's ready for prime time. Then today, when the PlayBook officially went on sale in
Louis vuittonthe U.K., major carrier O2 ruled out selling the PlayBook right now, citing "end-to-end customer experience issues." So why then did they answer like this? Balsillie speaks in the style where he answers a question by asking more questions and sometimes answering them himself. He seemed to be saying that RIM didn't have the option to wait much longer before pushing PlayBook out the door. And he kind of blamed the media for misunderstanding what RIM really has to offer. "When you have a fast-moving market do you wait and get all fit and finish done or do you get it going when it's a good entry point and then you have an OTA (over-the-air update) utility to tighten it over time? I'll tell you when I meet with very, very senior industry analysts that advise major CIOs they say this is the biggest mismatch in their career between what's being commented on (in the media, presumably) and what's under the covers," he said. "So do you wait and not get your story out? Do you walk headlong into the competiveness and to the media where there's a very high bar on fit and finiish? It's a dilemma," Balsillie added. If he's asking whether a product competing with the iPad needs to work well and look good when it hits the market, the answer is a resounding yes. Apple has sold 25 million of these things and most people need to be given a really good reason to pick a different brand. If RIM has a superior product, they needed to demonstrate that. If CIOs like the PlayBook so much then more of them should be ordering them. RIM did say today 1,500 companies enterprise companies have ordered PlayBooks, so that's a start. Balsillie did seem to acknowledge that it
